What we do here at Iconic

Click on a subject for more detail:

 


Event Management

 

Iconic will ensure that your events are flawless – enjoyable, on time, on budget and on objective.

 

At iconic we produce:


  • Sales Conferences
  • Roadshows
  • Tradeshows
  • Product launches
  • Parties and more

 

Events are our business. We have a reputation for consulting with individuals and community groups alike to produce memorable events, guaranteeing individuality with maximum impact.

 

We do this by creating an event framework and (where appropriate) working with (community) event development committees to understand what it is to create, develop and execute an event that will grow for years to come.

 

The Iconic team consists of experienced and professional event specialists, and integrated marketing and brand specialists. We pride ourselves on ensuring that when we plan and execute an event, it represents your brand and meets your (business) objectives.

 

We specialise in:


  • Sporting, Community and Cultural Events
  • Product Launches
  • Gala Events
  • Corporate meetings
  • Association conferences
  • Meet & Greet Assistance
  • Music and Entertainment
  • Exhibition and Trade events
  • Theme party conceptualization
  • Unique venue sites
  • Annual general meetings
  • Team building exercises
  • Photography and Video Services

 

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Media Relations

 

Iconic will maximize your media exposure with a variety of strategies including:

  • Large scale media events
  • Media Buying
  • Copy Writing
  • TVC Production
  • Media tour coordination
  • Community relations
  • Campaign launches
  • Gain media coverage and identify positive media opportunities.

 

Iconic has a comprehensive media contact base from which our clients directly benefit. Meeting relevant media representative, editors, journalists and free land writers allows clients to develop a strong relationship with the media that has both long and short term benefits. A Media clipping service is available upon request.


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Public Relations

 

Publicity - When launching a new product or service, an intensive burst of media coverage will help build the initial momentum of the business and complement other strategies such as advertising and marketing. It is critical to get your PR strategy right during a launch period because the public are forming initial opinions that can be very difficult to alter down the track.


Simply announcing the existence of the new product or service to the media is often not enough to guarantee publicity and ensure maximum return on PR dollars spent. Iconic ensures launches and events are creatively designed to be media friendly, making certain that campaigns are implemented quickly and rigorously for maximum media impact.


Engaging Iconic enables us you to quickly adapt to unexpected situations in innovative ways.

 

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Marketing

 

Getting your product noticed by consumers and building brand recognition and trust is a challenge. Implementing an effective public relations campaign is one of the most powerful, cost-effective tools for influencing consumer behaviour.


Product campaigns, consumer promotions and special events with a track record for turning marketing challenges into opportunities that build brand equity and drive sales. Our experienced marketing professionals will develop and implement communications strategies to take your product from no-name to household brand.



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Sponsorship/affiliations

 

Effective communications is fundamental to your business success. Communicating your core value to the media, investors, customers, employees, governments or other key stakeholders requires careful planning and creative thinking.

Iconic will guide you through the strategic communications planning and implementation process step-by-step. Our multi-disciplinary approach to communications leverages the strength of our diverse network of professionals across the Sunshine Coast.

We understand your industry and use our knowledge of local markets and our proven communications tactics to get bottom-line results.



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Press Releases

 

At Iconic we understand that a logo is not a just a brand. Your brand is a personality and is designed to attract new business or celebrate results. We specialise in developing brand awareness and positioning, creating maximum impact and developing a brand strategy to improve customer loyalty and enhance your company’s reputation.


Iconic brings with it a down to earth approach. We provide innovative and original media strategies to companies of all sizes, with creative product delivery. Our dynamic, professional and enthusiastic team is adept at garnering media attention for businesses in order to boost brand awareness, credibility and sales. Creating integrated, creative and relevant PR solutions is what we do. And we do it well!



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| Contact us about Press Releases

 

 

Publications

 

  • Newsletters: Weekly, Bi-monthly, Monthly,
  • Quarterly, ½ yearly
  • Company magazine or newsletter
  • Catalogues
  • Internet or Intranet magazine
  • Email bulletins


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Creative Development

 

  • Creating ads
  • Signage
  • Invitations
  • Postcards


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| Contact us about Creative Development

 

 

Photography

 

Through our photography specialist, Iconic can organise your photography needs including professional portraits of your staff for internal and media use.



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| Contact us about Photography

 

 

Sponsorship strategies

 

It is important to maximise your investment and your exposure through sponsorship agreements and this can be achieved in many ways.



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| Contact us about Sponsorship Strategies